Hoka Runners for Men
When Jean-Luc Diard and Nicolas Mermoud investigated the factors that impacted the performance of runners - they identified fatique, impacts and muscle strain as the challenges that runners had to face every day.
Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.
Our new shoes improved the experience of going uphill too. And down again. And up again. It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform.
These are the factors that Hoka focus on to ensure that with every step in your Hoka footwear, your foot flies.